Align people, purpose, and performance.
Psychologist-led team and leader development that helps teams feel and function their best.
We combine expert psychology based coaching with AI assessments to help distributed and high-growth teams build connection, clarity, and results.
Backed by Harvard’s Institute of Quantitative Social Science.
Our Programs
Team Development with Groops
Your team isn't broken - they need better alignment of people, purpose, and performance. We help teams understand how to feel and function their best together.
We start with a team diagnostic to uncover how to align purpose, strengthen connections, and unlock performance. From there, our coaching and insights help distributed teams, hybrid teams, and scaling companies build trust, clarity, and cohesion - fast.
Less friction. More alignment. Measurable impact.
Leadership Development for New Managers
Strong leaders align people, purpose, and performance and then learn coaching skills to develop their teams.
Groops for Emerging Leaders blends assessments, coaching, and real-time insights to help new managers understand their leadership style, clarify their team's purpose, and learn how to build connection and drive results with confidence.
Align your leadership. Elevate your team.
Advanced Leadership Development
You've been leading long enough to know how to lead - now you're scaling teams and building legacy.
Groops for Advanced Leaders helps experienced managers evolve from day-to-day management to leading at scale. Through assessments, coaching, and insights, leaders learn to align people and purpose across multiple teams, drive performance through others, and create lasting organizational impact.
Lead with purpose, people, and performance.
How It Works
Groops combines psychology and technology to align people, purpose, and performance for effective team and leadership development. We focus on the three pillars that make teams thrive: deep connections, shared purpose, and measurable results. It starts with team and individual assessments and ends with clear, actionable insights. Group coaching, optional 1:1 coaching and regular check-ins keep momentum strong and change measurable.
Why Groops
High-growth and distributed teams are vulnerable to disconnection, misalignment, and turnover. Groops specializes in helping these teams align people, purpose, and performance when scaling challenges threaten team cohesion.
One-off workshops don't address ongoing scaling challenges. Groops builds sustained alignment through consistent practice, guided coaching, and evidence-based support designed for distributed and fast-growing teams.
Our platform helps high-growth teams improve communication, retention, and performance without complexity - for all teams, not just executives. Small gains in alignment can save hundreds of thousands per team per year through structured coaching and measurable outcomes.
The Real Impact Our Clients Report
Real, measurable results from teams using Groops to align people, purpose, and performance.
+10% Cohesion
Teams report a 10 percent increase in cohesion and connection after using Groops.
+25% Leadership
Clients saw a 25 percent improvement in their leadership skills after Groops coaching.
+83% Satisfaction
83 percent of participants rated Groops positively and would recommend it to others.
+Cost Savings
Even modest gains in retention and engagement can save hundreds of thousands per team per year.
What Sets Us Apart
Psychologist-Led
Grounded in evidence. Guided by experts.
AI-Powered
AI that learns what your team needs most.
Measurable Impact
Real progress. Real returns.
Human First
Because change only works when people do.
Who We Work With
Here are a few of the companies we’re changing team by team.
From our very first meeting with the Groops team, it was clear this was a partnership that would make GeoBlue better. The results speak for themselves, we saw a 20% increase in our participants’ sense of belonging and connectedness from the start to the end of the program. We strongly believe in the Groops program and have made it a key part of our ongoing commitment to leadership development."
Sam Kling, Director, People & Cultural Transformation, GeoBlue
I would use Groops again with any future group I’m part of. It helped us feel closer and more open with one another. Since then, we’ve had more communication, more respect, and a shared understanding that we’re all growing together, and we’re not alone."
Karli Palasota, Manager, Cafe Elite
With our team spread across the globe, Groops created a safe space for connection, vulnerability, and growth. The sessions sparked powerful conversations and significantly improved how we communicate and empathise with each other. We saw up to a 30% lift in engagement, connection, and intent to stay, and I wouldn’t hesitate to recommend Groops to others across GE and beyond."
Omar Murywed, Senior Director, Product & Innovation, GE Power
What Our Clients Say
For teams that want to feel and function their best and leaders who are ready to align people, purpose, and performance.
Connection starts here. Let Groops help you make it your edge.